Email is the most commonly used tool on the internet – more of those 1 billion plus people on the internet are using email than anything else. Therefore, an email marketing campaign should be a key component to your online marketing efforts.
Email Marketing can save a great deal of money compared to direct mail as there are no printing or postage costs and can be put together and delivered much faster.
Instant response – email arrives instantly and responses are greater and much faster than direct mail. It's not unusual for opt-in email campaigns to get 5%-15% response rates. For example, a link in the email to a product or page in your website can result in instant sales or responses. And like your website, you have the ability to track it.
We’re not talking about spam, correct email marketing is opt-in email marketing, people who have agreed to receive emails from you. And because it is done like this, your email marketing campaigns can be personalized with the recipients name and other details.
Email Marketing is one of the most effective ways of keeping your customers informed about your business and it’s all automated. |
